About Us

About Cuban Fit

Cuban Fit was established in New Jersey in 2018 by Jamira Haines with one clear mission: to motivate, uplift, and empower women through movement, confidence, and self-expression.

What started as a passion for fitness and fashion became a brand built around a simple belief — when women feel supported in what they wear, they show up differently in their lives.

Cuban Fit was created for women who train hard, move with intention, and want activewear that performs just as beautifully as it looks.

Performance Meets Expression

We design activewear that bridges the gap between fashion and function. Pieces that sculpt, stretch, and support your body through workouts, rest days, and everything in between.

Our goal is to create clothing that feels like a second skin — flattering, flexible, and empowering — without ever sacrificing comfort.

Because performance wear should never be boring, bulky, or uncomfortable.

Quality Without Compromise

Every Cuban Fit fabric goes through extensive testing for:

  • Comfort

  • Durability

  • Stretch retention

  • Color integrity

  • Squat-proof performance

We stand by our materials because we know our community depends on them — in the gym, on the go, and in everyday life.

Quality is non-negotiable.

Designed for Real Women

Diversity is not a trend for us — it’s the foundation of the brand.

Cuban Fit is made for women of all shapes, sizes, and lifestyles. Our pieces are created to hug your curves, enhance your confidence, and move with you — not against you.

We believe when you look good, you feel good. And when you feel good, you show up powerfully.

Accessible, Not Exclusive

High-performance activewear should be available to every woman, not just a select few.

That’s why we are committed to offering stylish, high-quality pieces at a price point that makes sense — without ever cutting corners on design or performance.

More Than Activewear

Cuban Fit is more than clothing.

It’s a reminder that strength is beautiful.
That confidence is built daily.
And that what you wear should help you feel unstoppable.

Welcome to Cuban Fit.